Active Journey

Marketing Onboarding

In Progress

Independently execute simple marketing experiments.

Current Checkpoint

Month 1: Foundation

Profile, core concepts, first content.

Next Action

Create LinkedIn account and write profile headline

Current Skill Focus

Positioning

Understand who the message is for and why it matters before publishing.

Public Writing

Turn rough ideas into visible, useful LinkedIn posts.

Marketing Basics

Build the foundation for channels, audiences, offers, and simple experiments.

Relevant Resources

Current checkpoint

How to Define Your Target Audience

Audience first: who has the problem, what language do they use, what proof would matter?

note

Marketing Fundamentals Course

Core concepts: audience, channel, message, offer, feedback loop.

link

Review & Save Context

Latest local review

Audience clarity drives content relevance.

Narrow the first post to one concrete audience and pain.